iPhone 16
Hello, Apple Intelligence.
Reasons to buy
Apple Intellegence. AI-opening possibilities.
iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
Explore new tools that help you write, focus, and communicate.
Writing Tools can proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. They’re available nearly everywhere you write, including third-party apps.
Just hit record in the Notes or Phone app to capture audio recordings and transcripts. Apple Intelligence generates summaries of your transcripts, so you can get the most important info at a glance.
Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.
Express yourself visually
Make a Genmoji right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description.
The Image Playground app lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration, and sketch.
With Clean Up, you can remove distracting background objects from your photos with just a tap — so you can perfect a shot while staying true to the original image.
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